Owens, on the other hand, is the brash, unfiltered commentator who has built her brand on rejecting political correctness and embracing controversial positions on everything from Black Lives Matter to feminism. Known for her sharp-tongued critiques of the left and her unapologetic defense of conservative values, Owens has amassed a massive following online. Pairing her with Kelly, who has a more traditional journalistic background, gives CBS the one-two punch they need to go head-to-head with The View.

Together, Kelly and Owens are poised to be an unstoppable force in daytime television, and it’s clear CBS is banking on their contrasting personalities and shared political ideology to resonate with an audience that feels underrepresented by shows like The View.

CBS’s investment in Kelly and Owens is staggering, and it signals the network’s commitment to creating a show that can rival The View in both viewership and cultural impact. The $400 million deal covers multiple seasons, giving the duo ample time to build their audience and develop the kind of chemistry that turns regular talk shows into must-watch TV.

But why such a massive price tag? According to media insiders, CBS sees an untapped market of conservative viewers who have been clamoring for a show that represents their views. While The View has dominated daytime television for decades with its progressive slant, there’s been little in the way of competition from the right. With Kelly and Owens leading the charge, CBS hopes to fill that void and capture the hearts and minds of viewers who feel alienated by The View’s increasingly liberal tone.

“This isn’t just a talk show—it’s a cultural shift,” said one CBS executive, speaking anonymously. “There are millions of viewers who feel like their voices aren’t being heard, and we’re giving them a platform. Kelly and Owens are two of the most powerful conservative voices out there, and we believe they can deliver the kind of ratings we’ve been missing.”

With this announcement, the rivalry between Kelly and Owens’ new show and The View has already begun to heat up. While The View has long prided itself on being a space for “diverse opinions,” critics have often accused the show of skewing heavily to the left. The addition of Kelly and Owens to the morning talk show landscape will offer a sharp contrast to The View’s progressive hosts, such as Whoopi Goldberg and Joy Behar, who often dominate the conversation.

Early reports suggest that Kelly and Owens are eager to engage in direct debates with The View hosts on everything from politics to culture to current events. “We’re not afraid of a fight,” Kelly said in a recent interview. “If The View wants to keep pushing their woke agenda, we’re ready to offer an alternative. People are tired of being told what to think by the same old liberal voices. Candace and I are here to shake things up.”

Owens, never one to mince words, echoed Kelly’s sentiment. “I’ve been waiting for this opportunity,” she said. “For too long, conservatives have been silenced or drowned out in the mainstream media. We’re going to change that. If The View wants a rival, they’ve got one now.”

It’s clear that CBS is positioning the show as more than just a talk show—it’s a statement. And with two of the most prominent conservative women in media at the helm, The View will no longer dominate the conversation unopposed.

So what can viewers expect from Kelly and Owens’ new show? While details are still being kept under wraps, insiders say the format will include a mix of political debate, cultural commentary, interviews with high-profile guests, and segments that delve into issues often ignored by the mainstream media. In contrast to The View’s panel of rotating hosts, Kelly and Owens are expected to be the primary voices, though there may be guest hosts or contributors added to the mix.

The show will also tackle hot-button issues such as free speech, cancel culture, and the role of the media in shaping public opinion—topics that have become central to Owens’ brand. Kelly, known for her no-nonsense interviewing style, is expected to bring her journalistic rigor to the table, making for lively discussions that are sure to spark controversy and conversation.

“We’re going to talk about the things that matter to real people,” Kelly said. “Not the curated, sanitized conversations you see on other shows. We’re going to challenge the narratives, push back against the mainstream media, and give people a show that isn’t afraid to speak the truth.”

With Kelly and Owens at the helm, controversy seems all but guaranteed. Both women are no strangers to public backlash—Kelly for her comments about race and her controversial exit from NBC, and Owens for her divisive takes on issues like race, gender, and politics. But for CBS, that’s exactly the point. The network is banking on the pair’s ability to spark conversation, generate headlines, and attract a loyal—and likely passionate—viewership.

Of course, not everyone is thrilled about the new show. Critics of the duo have already taken to social media to voice their concerns, with some accusing CBS of pandering to far-right audiences. Others worry that the show will only deepen the political divide in America.

But for Kelly and Owens, the criticism is nothing new. “We’re not here to make everyone happy,” Owens said. “We’re here to speak the truth, whether people like it or not.”

Whether you love them or hate them, it’s clear that Megyn Kelly and Candace Owens are about to change the landscape of daytime television. With their $400 million deal and a platform as big as CBS behind them, they have the potential to create a show that challenges the dominance of The View and offers a new voice in a space long dominated by liberal perspectives.

Only time will tell if the gamble pays off for CBS—but one thing’s for sure: daytime TV just got a lot more interesting.